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831TV
was featured in the Business
section of the Monterey
County Herald!
READ
ARTICLE  |
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The
segments of both the primary and secondary target market have
been designated by PRIZM NE Segmentation System as three of the
top five segments in the Monterey/Salinas/Santa Cruz demographic.
MALE AND FEMALE, AGE 21-34
The
majority of 831TV's primary target market fits within either the Boomtown Singles or Up-and-Comers
segments.
Up-and-Comers
include singles and couples with midscale income and professional
white-collar jobs. These mobile, twentysomethings include recent
college graduates who are into athletic activities, the latest
technology and nightlife entertainment.
Boomtown Singles
include single males and females with high school/college education.
The income level of Boomtown Singles is lower middle
class, likely to have white collar or service-oriented jobs and
to rent housing. Young, single and workiing-class, these residents
pursue active lifestyles amid sprawling apartment complexes, bars,
convenience stores and laundromats.
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MALE
AND FEMALE, AGE 35-50 The
majority of 831TV's secondary target market fit within the Brite
Lites, L'il City segment.
Brite Lites, L'il City includes male and female couples (and
some singles) whom are both college graduates and homeowners.
Those within the Brite Lites, L'il City segment are at
the upper-middle class income level and work mostly professional
and white collar jobs. Residents of these DINK (double income,
no kids) households have college educations, well-paying business
and professional careers and swank homes filled with the latest
technology. BACK
TO ADVERTISING >> |
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